5 Reasons for Responsive Design

At the end of the day, a good website sells your service and provides you with quality business leads or direct eCommerce sales. And that’s why responsive design is so important: it leads to higher customer conversion rates. With a creatively-styled, responsive website, you encourage visitors to make that one phone call, fill out a form or make the purchase.

Businesses without a responsive site have two choices: either purchase separate sites for every smartphone, tablet, and desktop or force visitors to squint and scroll through a site that was only designed for standard monitors.

Responsive designs solve the first problem because one site does the work of twenty. There’s no need to fork over wads of cash to develop multiple sites when you can have one.

As for the second issue, responsive sites minimize resizing, panning and scrolling for easy viewing on any screen.

Responsive websites are designed with the end user in mind, as they should be. People tend to engage more with content that is appealing, attractive, simple and easy to use. Responsive designs offer this optimization, keeping visitors on your site longer and increasing the chance they’ll take action.

Think of a storefront — it may look impressive during the day, but if you don’t install lights, you’re missing out on potential customers during the evening hours. The same principle applies to responsive design: you accommodate your customer no matter the browsing environment they use multiple times per day.

What does the search engine giant Google think about responsive designs?

You guessed it, Google gives them a big thumbs up. Responsive websites almost always have a higher SEO ranking. This is because one responsive site is more intelligible than multiple sites to Google’s mapping robots. Rather than maintaining two average-ranking sites, you can operate one, powerful site.

Bounce rate is the percentage of visitors who view only one page before leaving your website. A high bounce rate suggests that your site is hard on the eyes or unpleasing to use.Responsive designs significantly lower the bounce rate because the content is optimized for the end user. Images are sized properly and text is large and easy to read.

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