Learn to Create Marketing Emails that Convince and Convert

Email marketing is a powerful tool that can bring your online business great benefits. If you want to learn how to write great email copy and increase the opens, clicks, and conversions for your email campaigns, check out these useful tips:

Personalization is as important as segmentation. Addressing people by their name and tailoring your email marketing campaigns, according to the subscribers’ data will help you boost email click rates.

Writing emails is similar to creating web content. So, write short, scannable copy using headings, sub-heads, and bold text, following a logical structure, and creating short paragraphs that contain one main idea each. Don’t overwhelm your readers with hard to read texts, filled with difficult words or technical jargon. Just keep it simple and strong (K.I.S.S.).

Make sure your marketing content has a clean appearance, eliminating all unnecessary links and distractions and using maximum two fonts and one column layout. In addition, have a clear visual hierarchy, using the inverted pyramid technique: grab attention with your best offers, build anticipation, and finish with the call to action. Also, since people have so much going on, think about creating urgency though deadlines. This drives many people to take action, making the last day of the deadline the star of many campaigns.

Stay focused on having a single goal for each of your emails, and built them around the key action you want your audience to take. But not all your emails should aim to sell something. Creating strong, trustworthy relationships with your subscribers is important for your business, too.

Many say your CTA button should be on the right side of the page because it is more effective than when on the left. However, where you add it depends on your content. Also, as important as alignment, is size. A bigger CTA button will stand out, but many of your subscribers check their email using mobile devices. This means you need a button that is big enough to read, but also to see and click when using a phone (the recommended sizes for the average adult finer are 45×45 or 57×57 pixels).

Use contrasting colors and leave some breathing room (white space around it) to emphasize its importance and catch your readers’ attention. You can even use animated GIFs since increase CTR by up to 26%. Also, always make sure the text you add is action-oriented and keep in mind that using the first person increases clicks.

Smartphone usage has increased by 394% in the last four years. Your success depends on the subscribers who use their mobile devices, so make sure your email is properly formatted, the text images are actually readable on mobile, and the content is fully visible, by using short subject lines and a mobile-friendly layout (single column).

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