3 Reasons You Should Invest In A Toronto Blog Designer

Blogging has transformed from a lonely hobby to your business’ greatest traffic generating asset. If you don’t have a blog, get one now. If you do, that’s great. But if you’re not getting the results you’d like from your blog, it’s likely the visual appeal and not your writing. People will read your blog based on how they feel. If your blog isn’t easy to read then people won’t. Pre-made templates often water-down the effect you could be having on your audience. Here are some great reasons why you should invest in a blog designer:

Blogging is and always will be a huge time investment. Writing is not easy for most people and writing well is another subject. Your blog should be your website’s main attraction. If it’s not properly designed or has poor “user experience” people will assume it’s not worth reading or engaging with. Value your sites traffic by investing in its main attraction. Leading into the next reason, your blog should stand out from the competitions.

Most business owners decide to stick with the premade blog templates to cut costs and because it’s “good enough”. But what they don’t realize is that they happily accepted their blog to look like everyone else’s. If a user takes notice, they’ll group your brand in with your competitions or worse, assume you’re of the same value. The best way to separate yourself from your competitors would be to transform your blog into Disneyland. Your blog should captivate and motivate your audience. Cutting cost will cause you to lose or win less later. Investing in your brand’s uniqueness now will serve to benefit you later because people love novelty.

Conversion ties into your brand uniqueness but this is more of an after-effect. Premade templates are not always designed to convert. And as technology improves, people’s expectations will follow. The way people experience the web is rapidly changing. Custom blog designs improve conversions by being visually appealing and having the right content in the right space. Custom designs also make your blog easier to read. The right amount of contrast with the right amount of bold dramatically changes the effect the words have on you. Blogs with wide margins and skinny font make a horrible experience and will likely force the user to bounce off the page. If the can’t digest your message to act then having a blog becomes useless.

A custom blog design has the potential to change the way people engage with your articles. This could lead them to respond your brand in a special way that creates a conversion or sale. If blogging is apart of your marketing strategy then it’s a no-brainer to invest in a blog designer. If it isn’t, be sure to evaluate why it’s not a good idea to blog. Don’t let your personal limits stop you from expanding your reach.

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