A Quick Guide To Optimising Images For SaaS Products

The first steps in optimizing your SaaS product photography (or any image on your website) is to first begin with creating stellar photos. After that, the majority of the optimization process is done behind-the-scenes.

Optimizing your photos can give your website the strategic that advantage many SaaS businesses need to crush their competitors. Think about it — the competition is unable to see what or how you are doing, after all, yet you will at least obtain higher search rankings that means:

How much effort do you pay to your SaaS products’ image optimization? Probably not a lot.

And yet, you should take note.

This is being called the Speed Update.

Moreover, two things critically slow down page loading speeds:

Regarding the latter, the widespread practice that adversely affects image loading time is that of using images that are wider than the content area within the page theme.

If the page is 1200 pixels wide and a webmaster uploads an image that is 2400 pixels wide, then readers will need to load more data than required, unnecessarily increasing the image and page loading times.

Faster page speed = better user experience

Page speed is critical for two key reasons:

Everyone loathes a website that takes forever to load. It can be infuriating, causing users to bounce off the site before the content even downloads.

Faster page speed = better Google ranking

Alternatively, a website that loads quickly lets the visitor peruses the content with ease. The better the users’ experience, the more probable the user is to remain on the site, consuming more of the website’s content, maybe even making a purchase or signup.

As mentioned above, research has demonstrated that Google’s algorithm places a high priority on page speed when its search engine crawlers rank pages in results. Thus, if you wish your website to rank higher in SERPs, you will want to check your page speed.

So then, when it comes time to launch a SaaS business, way too many early-stage companies spend too little time focusing on excellent product photography and branded imagery.

After all, you use your pictures everywhere:

So you know it is crucial. Now let’s see how you can optimize them.

1. Start with good photos

Having great SaaS photography begins with generating the right image.

2. Showcase your products with multiple angles

Your SaaS photography doesn’t have to involve an expensive camera or setup. However, there are a few hacks you can follow to ensure you are beginning with the best possible quality photos.

Look at any successful SaaS, and you will observe that their images are various screenshots or images from multiple angles or views.

SaaS product photography can be used to showcase the best aspects of the software, so it’s essential to include a variety of shots.

3. Use white backgrounds and screens for your software

Different photos can help showcase various aspects, including using the product, even the team at events, or even job advert pictures.

Replacing the background of images with a white background will make sure that you will have consistently great looking pictures, no matter their order on your website or how you use them across the internet.

White backgrounds are standard on almost every website, and there are a few great reasons for that:

4. Save your images with the correct dimensions

Paying attention to the dimension of your image is crucial:

When your images are sufficiently large enough in dimension, then the same picture can be scaled down to be used in your thumbnails or collection images.

If you don’t have access to software that can resize your images, like Photoshop, don’t worry.

5. Improve page load speeds by using correct image formats

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