Are You Resistant To Changing Your Business Strategy? Learn To Adapt With This Travel Industry Leader

Change is a constant variable in the human experience. So why is it also so intimidating and quite frankly, uncomfortable? The answer usually comes down to a fear of what comes next and the absence of a clear vision for the future.

The IATA’s (International Air Transportation Association) introduction of the New Distribution Capability (NDC) standards left Global Distribution Systems’ (GDS) and Travel Agents unsure of what changes would occur in their retail experience and just how much of their operations would be affected. The NDC is a set of technology standards that will give airlines the ability to distribute their rich customer accommodating content to third parties, like travel agencies. Travel agents will gain access to the airlines database of personalized information for each traveler including benefits such as preferred seating, early boarding, and lounge access. GDS’ set structure does not support the distribution of rich airline content and now that most airlines are switching to NDC technology it could potentially push the GDS platform out of the market. If there are no airlines connecting to the GDS, a large percent of sales will be lost.

Sabre Corporation’s Innovative Approach to NDC

Beyond NDC is targeting distinct buyer personas with…

With Beyond NDC, Sabre is taking steps to support the advancement of the relevant parties involved, while continuing to bring their own expertise to the table. This is not the only time Sabre has shown their commitment to innovation and inclusive services. In the 1970’s Sabre developed the first GDS technology that changed everything about the travel retail experience giving travel service providers and third party sellers a way to maximize their marketing visibility and reach new heights in sales. Beyond NDC is another opportunity for Sabre to embrace change, and, in turn, revolutionize the travel marketplace.

“The standard itself isn’t exciting; it’s what it enables and how we can innovate around it that’s exciting” — Kathy M., the Director of Sabre Airline Solutions

Introducing NDC to Your Business

“The only condition or criteria for success is your attitude towards change. For those ready to embrace change, no doubt this world will be more agile. If you retrench and reject the change, it will be more difficult to thrive.” -Yanik Hoyles, NDC director at IATA.

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